The Adeia Blog

Technology-enabled Strategies Form Basis for Differentiation for Video Entertainment

December 5, 2023

While the market for video entertainment has never been more vibrant — with excellent content available from a growing number of providers that resonates with both broad audiences and exquisitely defined niches — the factors that created opportunities have also seeded the challenges faced by the sector today.

Read More

Clickable Objects: A Convergence of Video and e-Commerce

November 29, 2023

Few of us seem to ever go very long without watching some form of video. It’s as common in our lives as texting, online shopping and social media. As video technology creeps deeper into our daily lives, it’s converging with online commerce in ways that were inconceivable until very recently.

Read More

Leveling Up: The Evolution of Video Gaming Monetization

October 26, 2023

Video gaming has changed a lot since the early days of coin-operated arcade machines in the 1970s. Moving first to home consoles that accepted cartridges in the early 1980s through the PC gaming revolution.

Read More

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

October 11, 2023

As pay-TV and over-the-top (OTT) streaming service providers fight to retain customers through a challenging economic cycle, effective content navigation strategies have emerged as the key to improving audience engagement to prevent subscriber churn.

Read More

Taking AI to the Edge: How Innovation Is Bringing AI Into Your Hands

September 27, 2023

There’s been a lot of buzz about AI (artificial intelligence) recently, especially about generative AI products like ChatGPT, Midjourney, Stable Diffusion, Bard, DALL-E and several others, so it might be tempting to think that these tools are the only way AI is being used. Nothing could be further from the truth.

Read More

Ecosystem-wide Integration, Collaboration and Optimization offers Key to Accelerating the Path to XR Experience Adoption

September 13, 2023

If extended reality (XR) offerings – including virtual reality (VR), augmented reality (VR) and mixed reality (MR) – are to realize their full market potential, the organizations participating in this complex sector would benefit to double down.

Read More

Exploring Vision-Based Interfaces

August 24, 2023

raditionally, the way humans interface with computers is by a keyboard, mouse, trackpad or touchscreen. In recent years, voice-based interface has become more prevalent — especially for controlling smart home devices like Alexa and Siri.

Read More

The Role of Vision-based Interfaces in Redefining Digital Entertainment User Experiences

July 31, 2023

Vision-based interface (VBI) technologies are poised to become one of the next major breakthroughs in elevating the consumer experience across a wide range of connected devices.

Read More

The Bright Future of Sports Broadcasting

July 12, 2023

For a long time, if you wanted to watch live sports, you had to have cable or satellite TV. This often meant paying high prices and accepting a much larger packaged bundle of channels to get the one or two channels you wanted.

Read More

Personalization and the Future of Streaming

June 13, 2023

While “channel surfing” was a common theme for many years among cable TV subscribers, nobody who’s switched to streaming services talks about it anymore. It still conjures up an image of a bored teenager, slumped onto the sofa, remote in hand, endlessly clicking through the cable channels looking for something — anything — to pique their interest.

Read More

Coming Soon to a VR Headset Near You: The Future of Advertising

April 12, 2023

Ask anyone who has played a video game recently, and they’ll tell you: advertisements in games are becoming more prevalent. As video games have gotten a greater share of household entertainment mindshare (and budget), advertisers have found more clever ways to weave advertising into the gaming space.

Read More

Exploring Computer Vision and the Opportunities It Brings

March 15, 2023

Vision is one of the most important ways we learn about the world. Of the five human senses ­– vision, sound, touch, taste and smell –vision is arguably the most complex. From the moment we’re born and first open our eyes, we are taking in millions of images every single day.

Read More