igniting innovation

Shaping the Future of Technology and Entertainment

Adeia is a leading R&D company that accelerates the adoption of innovative technologies in the media, entertainment and semiconductor industries. Our continuous development of foundational solutions enables and shapes the future of digital entertainment, electronics and high-performance computing.

Innovations

Ideas are at the heart of Adeia

‍IDEAS
‍‍TO
‍INNOVATION

Our fundamental innovations shape the way millions of people explore and experience tech and entertainment. We enhance billions of devices in an increasingly connected world.

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Innovations That Advance Entertainment

Explore. Experience. Enhance.

Skipping the Trip to the Uncanny Valley with Generative AI

April 22, 2026

Gen AI is already being used to create commentary – and commentators – for all kinds of video, leveraging sophisticated architectures like generative adversarial networks (GAN), latent diffusion models, and hybrid approaches that combine multiple synthesis methodologies. The types of video include explainers, how-to’s, unboxings, and more. This commentary, originally audio-only, is increasingly delivered by AI-generated graphical characters. Examples of this could be found in abundance at CES 2026.

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Skipping the Trip to the Uncanny Valley with Generative AI
explore

Explore

Bringing consumers the entertainment they love.

Experience

Experience

Enabling immersive entertainment anywhere and anytime.

enhance

Enhance

Scaling performance and functionality to enhance entertainment.

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