The Adeia Blog

Ecosystem-wide Integration, Collaboration and Optimization offers Key to Accelerating the Path to XR Experience Adoption

September 13, 2023

If extended reality (XR) offerings – including virtual reality (VR), augmented reality (VR) and mixed reality (MR) – are to realize their full market potential, the organizations participating in this complex sector would benefit to double down.

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Exploring Vision-Based Interfaces

August 24, 2023

raditionally, the way humans interface with computers is by a keyboard, mouse, trackpad or touchscreen. In recent years, voice-based interface has become more prevalent — especially for controlling smart home devices like Alexa and Siri.

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The Role of Vision-based Interfaces in Redefining Digital Entertainment User Experiences

July 31, 2023

Vision-based interface (VBI) technologies are poised to become one of the next major breakthroughs in elevating the consumer experience across a wide range of connected devices.

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The Bright Future of Sports Broadcasting

July 12, 2023

For a long time, if you wanted to watch live sports, you had to have cable or satellite TV. This often meant paying high prices and accepting a much larger packaged bundle of channels to get the one or two channels you wanted.

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Personalization and the Future of Streaming

June 13, 2023

While “channel surfing” was a common theme for many years among cable TV subscribers, nobody who’s switched to streaming services talks about it anymore. It still conjures up an image of a bored teenager, slumped onto the sofa, remote in hand, endlessly clicking through the cable channels looking for something — anything — to pique their interest.

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Coming Soon to a VR Headset Near You: The Future of Advertising

April 12, 2023

Ask anyone who has played a video game recently, and they’ll tell you: advertisements in games are becoming more prevalent. As video games have gotten a greater share of household entertainment mindshare (and budget), advertisers have found more clever ways to weave advertising into the gaming space.

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Exploring Computer Vision and the Opportunities It Brings

March 15, 2023

Vision is one of the most important ways we learn about the world. Of the five human senses ­– vision, sound, touch, taste and smell –vision is arguably the most complex. From the moment we’re born and first open our eyes, we are taking in millions of images every single day.

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A Return to Shared Experience: The Future of Video Content Delivery

February 17, 2023

Most of us are watching most of our movies in our homes today, and the Covid-19 pandemic only accelerated this trend. Yet the entire artform of film – indeed, the entire multi-billion-dollar film industry – was built around producing films that were meant to be watched in a cinema.

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Hey Siri, What’s the Future of Conversational AI?

September 7, 2022

Conversational AI (artificial intelligence) has become a hot topic in tech in recent years, in part because of its ubiquity: if you have a smartphone, you’ve got access to it. Merely saying “Hey Siri” into your iPhone or “Hey Google” into your Android devices gives you access to the automatic speech recognition (ASR) technology embedded in those devices.

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Mapping Out the Next Wave of Augmented Reality

July 12, 2022

Be honest: did you predict back in 2009 that mobile video would be such a big thing today? I still remember having conversations with people who said things like, “nobody is going to want to watch a whole movie on their cell phone!”

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The Evolving Ecosystem of Immersive Experiences

March 30, 2022

Many of the online experiences we have today were unimaginable just a generation ago. Who could have foreseen, for example, that anyone could make money by having other people watch them play video games over a platform called Twitch? Who could have envisioned that TikTok would play a role influencing geopolitics?

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Moore’s Law Is Dead? Long Live Moore’s Law!

March 16, 2022

Moore’s Law has never been a law of nature in the strict sense. It’s more a rule of thumb based on a prediction made by Intel co-founder Gordon Moore in 1965. He observed that transistors were getting smaller at a fairly regular rate, and predicted that the number of transistors (the building block of semiconductor integrated circuits) that could fit on a silicon chip would approximately double every two years or so. Moore’s prediction has turned out to be surprisingly accurate and has enabled the industry to forecast the ability of semiconductor chips to get smaller and more powerful.

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